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  • Dillon Dhanecha

[Money] Actions Express Priorities (except when they don't!)

Updated: May 4, 2019

Following some TRULY APPALLING behaviour last night, I propose a NEW DEFINITION of the word ENTREPRENEUR:

Defn: One who acts relentlessly to solve problems, deliver impact and leave legacy only to regularly and knowingly FUCK THINGS RIGHT UP in the areas of physical and financial wellbeing with award winning acts of self-sabotage

As entrepreneurs, some of us can be smug little bastards about "doing what others won't to live the lives that other can't" ... or some other variation of that utterly combative, condescending and self-inflated bullshit

Our actions express our priorities, except when they don't

Last night at Dhanecha HQ, we had pizza

And mozerella sticks

And spiced wedges

And garlic bread

And aranchinni

And ice cream

(And I may even have “snacked" on cheese and biscuits WHILST delicately placing said items in the oven)

Just looking at the list makes me feel a few kilos heavier; and this feeling is an unnerving reminder of the extra work I’ll need to do in the gym later to maintain the progress I’ve made in losing over 1 stone since January

As we opted to chow down on nearly 3000 calories of “Friday night food”, on a TUESDAY, I foretold of the expanded waistline, foggy brain, highly acidic and inflamed body I’d be challenged by this morning

I KNOW the science behind nutrition-based longevity but last night was about the art

I KNOW the system of calorific-deficiency but last night was about spontaneous excess

I KNOW the savage truth of delayed-gratification but last night was about immediate indulgence

Our decision is all the worse because we have a backlog of SIX Mindful Chef recipe boxes in the fridge which in reality would have taken less time to cook and would have taken us towards our nutrition goals rather than away from them

SO... we KNEW what the RIGHT decision was but for some reason we decided to indulge in some self-inflicted sabotage instead (luckily, WHY we are both such total fuck-up’s when it comes to food can be fully explained by the M.I.N.D.S.P.A.C.E framework)

The truth is, none of this needed to happen last night, and you could instead be reading the words of a rather smug bastard extolling the virtues of discipline

For better or for worse, you got me

And I’m anything but virtuous when it comes to discipline

EXCEPT when it comes to financial discipline; that shit I’ve got a complete handle on (even to the point of skipping the dial-a-pizza in favour of organising a dill-a-pizza!!)

The psychological scars left from being £107,000 in debt back in 2011 are SO deep that they constantly remind me of the need to “keep my money shit in order”

The scars are a lingering reminder of my financial ineptitude perhaps in the same way as your current cashflow, credit card debt or consumption habits are

The scars remind me that:

MESSENGERS could be internal or external; last night my internal messenger convinced me it was pizza-night and pushed me over the precipice of discipline and in to the abyss of reckless consumption

INCENTIVES and rewards could in themselves be completely self-sabotaging; last night, our pizza-dinner was a reward for having cooked a “proper” dinner the night before (which was incentivised by knowing we’d have a treat-dinner the next night)

NORMS are created over time and really tough to un-create; our first date was Pizza Express... our rock n roll Friday night treats used to be pizza and sparkling water... in 2014 when we moved in to our first little 1-bed  apartment, my wife and I must have eaten pizza 5 days out of 7

DEFAULTS are reinforced by norms by the constant “go to” nature of your norms; when we are in reward-mode, pizza is a default choice by virtue of it being such a “normal” part of our relationship

You get some ridiculously crazy insight when you become REALLY aware of WHAT you’re doing and WHY you’re doing it

Messengers, Incentives, Norms and Defaults are joined by SALIENCE, PRIMING, ALTER-EGO and EGO to create the MONEY M.I.N.D.S.P.A.C.E framework

MONEY M.I.N.D.S.P.A.C.E is powerful because it trains you to RECOGNISE, RECONCILE and REGULATE your RESPONSES to the NINE most insidious influences on EVERY money decision you ever make:




Once you understand M.I.N.D.S.P.A.C.E, you understand your approach to MONEY

If you don’t understand M.I.N.D.S.P.A.C.E, the invisible influences on your decision making will destroy your long term financial success (as they may already be doing)

>> That’s why I’d LOVE to GIFT YOU a powerful MONEY MASTERCLASS to share the fuller detail of the M.I.N.D.S.P.A.C.E framework with you so that you can become CONSCIOUSLY AWARE of WTF is happening to your money!!!

9 Days

9 Lessons

9 Breakthroughs

In just 9 days, you’ll have the knowledge of what is REALLY happening in your brain at the point of making a money decision

Here’s what you’ll learn:

Day 1: Messengers:how unknown MESSENGERS program you to fail financially

Day 2: Incentives: where the insidious impact of INCENTIVES hurts the most 

Day 3: Norms: how you unknowingly take on external NORMS that skew your financial decision

Day 4: Defaults: where DEFAULTS are established and how to avoid defaulting to “money mayhem"

Day 5: Salience: how the SALIENCE of a message slowly becomes your biggest financial influence

Day 6: Priming: why environments are PRIMED to force bad money decisions, and how to spot the “primer"

Day 7: Alter-Ego: how your ALTER-EGO is created and when it is most likely to sabotage financial success 

Day 8: Commitments: when COMMITMENTS you “own" become shackles that hold your wealth creation back

Day 9: Ego: how EGO can serve and sabotage your short, medium and long term financial wellbeing

There’s nothing to buy at the end, it’s a gift that I created especially because I KNOW how damaging the impact of ignorance can be

I also KNOW that what you’ll learn is not covered by any of the more “marketing” or “manifestation" led money mentors 

The over-simplification of “money mindset” is SCARY for someone like me who comes from a more empirical/research based, not rhetoric/anecdote based, background

That’s why I really want this MONEY M.I.N.D.S.P.A.C.E MASTERCLASS to be distributed FREELY to as many of my 5000 followers as possible; if you know others who might benefit, share this post and share the power of this framework with those you love the most (or those who’ll have the most impact on YOUR financial legacy)

Click on the link to register for the complimentary class and FREE yourself from the mental shackles that stop you making, managing, multiplying and re-distributing money at the levels that will change your life forever

Stay blessed… and don’t let the MONEY M.I.N.D.S.P.A.C.E MONSTERS bite you in the (pizza-shaped) ass!

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